Birchbox is beauty made easy. Founded in 2010, it redefines the way people discover and shop for beauty and grooming by pairing a monthly subscription of personalized samples with relevant content and a curated e-commerce shop. Birchbox's innovation isn't the simple concept of delivering a box of beauty samples - it's understanding that although not every woman is passionate about beauty, every woman deserves to have a great experience finding, trying and buying it. Engaging this overlooked, underserved consumer became the company's secret weapon, and today it is more focused than ever on building a beauty destination for women who aren’t obsessed with beauty. Birchbox operates in six countries, reaching more than 2.5 million active customers with a portfolio of 500 best-in-class prestige brand partners. It has retail locations within six Walgreens stores across the US as well as a flagship Birchbox store in Paris. Visit www.birchbox.com for a forever useful, always delightful beauty experience.