Estée Lauder Teams with Love Stories TV for Fragrance Launch that Celebrates Love on its Own Terms
NEW YORK OCTOBER 18, 2019
Love Stories TV, the first and only destination for inspiration and ideas from real wedding videos, has been selected by Estée Lauder to create and promote a digital film for its Beautiful Belle Love fragrance. Following the launch of Estée Lauder Beautiful Belle in 2018, with the story of an irreverent, care-free bride who made her own rules in love and in life, Beautiful Belle Love is inspired by rule-breaking brides around the world who celebrate love on their own terms.
Love Stories TV is a platform for ideas and inspiration from real weddings that has built a library of over 15,000 real wedding films. With real love stories from thousands of brides around the world and an active community of millions of monthly viewers and thousands of videos, Love Stories TV showcases original, authentic wedding content, inspiration and connections from brides around the world.
The digital film created by Love Stories TV features vignettes of real couples, wedding celebrations and intimate moments from around the world - all from actual wedding films featured on Love Stories TV. From its website featuring thousands of cinematic, heartwarming videos to daily stories on Snap and Instagram and more, Love Stories TV has over 600M monthly viewers across its website and owned channels.
“Love Stories TV has created the first and only library of real wedding videos that sees 600 million views across our website and social channels each month. We know from our audience that personal stories and authentic content matters to them,” Love Stories TV founder and CEO Rachel Jo Silver commented. “For its Beautiful Belle Love fragrance launch, the Estée Lauder team gave us a difficult job: to pick some of our favorite moments of unique brides from our library of thousands of beautiful wedding films. Luckily, our wedding film experts were up to the task have created a beautiful compilation video of actual bride vignettes to inspire audiences.”
Love Stories TV produced, edited and delivered the 60-second video sourced from real Love Stories TV wedding videos. The digital film created by Love Stories TV for Estée Lauder Beautiful Belle Love will be featured on esteelauder.com and Estée Lauder’s global social channels. Love Stories TV will also copromote Estée Lauder’s #LoveBreaksAllRules user-generated content with social posts as well as pre-roll videos on its owned channels.
"Love Stories TV has created the first and only library of real wedding videos that sees 600 million views across our website and social channels each month. We know from our audience that personal stories and authentic content matters to them"
About Estée Lauder Beautiful and Beautiful Belle Love
Estée Lauder has celebrated brides on their wedding day since the launch of Beautiful in 1985. Known as the fragrance of a thousand flowers, Beautiful was created for a woman to wear on the most memorable day of her life – her wedding day. The story continues today with Beautiful Belle Love, as Estée Lauder celebrates brides all over the world who dare to break the rules for love. A timeless oriental gourmand fragrance, Beautiful Belle Love is a union of uniquely crafted ingredients sourced from the four corners of the globe, creating a global love story to transport every bride back to her special day.
About Love Stories TV
Love Stories TV is the first and only video platform for wedding ideas and inspiration. It connects people with ideas, inspiration, products, services and stories through its library of real wedding videos and content. Since it launched in 2016, Love Stories TV has grown to a multiplatform powerhouse that sees 600M monthly video views from 15M monthly viewers across its site, social channels and Snapchat Discover channel. LoveStoriesTV.com has over 15,000 user-uploaded videos and 40,000 businesses listed, along with 2M+ social followers across Instagram, Facebook, Snapchat and YouTube. Love Stories TV is supported by investors including Snap Inc, Sequoia Capital and Index Ventures (via Scout Fund), New York Angels, Alpine Meridian, Birchbox co-founders, Seamless founders, Cleo Capital, RiverPark Ventures, LaunchCapital and more.