We recently shared the wedding video of influencer Caitlin Covington of Southern Curls & Pearls (@cmcoving on Instagram). Booking an influencer wedding can be huge because their video is sure to be seen by thousands, even millions of eyes, depending on their follower count. Their name is also likely to boost your own SEO presence and ultimately your chances of being booked by other couples. We talked to Arden Film Co. about what it was like to film an influencer wedding and to get their tips on booking and filming your own.
Caitlin wrote a blog post about her indecision in booking a filmmaker. This truly pulled at our heartstrings! We shared our work with her and expressed the value behind creating an heirloom for her family to cherish. We were incredibly flattered she chose us to capture her big day!
Strive to build a portfolio and online presence that you’re proud of, and that appeals to the type of clients you want to book. This takes time—be patient and gracious with yourself. When reaching out to influencers, do so out of sincerity. Do you think you would actually be a good match stylistically and interpersonally? Keep in mind you could be working with them over the course of a year or more—from booking to wedding film delivery.
Our biggest business tip would be to automate your inquiry workflow and have your client experience set in place before an influencer shares that you are their filmmaker. Next, be sensitive, understanding and respectful of what this type of client feels comfortable sharing with the world from their wedding day. Always keep the big picture in mind—and this goes for any client—you are there to create an heirloom for their family to look back on for generations.
There are so many! The time we had to be creative the morning-of with Caitlin in her beautiful getting-ready robe was a dream. We loved being able to capture her glowing anticipation and happiness. Another has to be the letters they wrote to one another, which we recorded and incorporated into the film.
Caitlin is even sweeter than she appears on social media—so nothing was difficult there! She is gracious, genuine and kind! Being well versed in your process will help minimize any difficulty managing a rise in potential clients.
Our couple’s reaction to viewing their wedding film for the first time feeds our hearts and souls. Working with an influencer means you get to witness thousands of reactions from their following—and that’s pretty special!