Anna's jewelry fuses old Sámi traditions with contemporary design. Its wearer proudly celebrates Nordic indigenous handcraft, sustainable fashion, and self empowerment. Anna Lengstrand merges her deep passion for traditional Sámi handcraft (doudji) into each piece of jewelry that she is hand making in her rural mountainside studio in Pemberton, BC. Simply Sámi is also Anna’s way of honouring her grandfather Algot. A strong Sámi mountain man whose lifelong passion to work with Sámi handcraft was Anna’s main inspiration to start her own journey with the craft. Anna feels a great pride to have the opportunity to spread her passion for duodji to the rest of the world as well as spreading knowledge about, and speak up for, Sámi people. She also hoped that her jewelry will reconnect people with the power of nature, just as it has been traditionally.