MY WIFE, SUE ELLEN AND I STARTED THIS COMPANY OFFICIALLY A FEW YEARS AFTER THE BIRTH OF OUR FIRST CHILD, JOEY. EVEN THOUGH I HAD BEEN FILMING VIDEOS AND EDITING PROFESSIONALLY FOR DECADES, SOMETIMES THE MOST CREATIVE PEOPLE ARE NOT THE BEST BUSINESS PEOPLE. HOWEVER, MY WIFE IS…. THIS BUSINESS WAS HER IDEA BECAUSE SHE’S THE KIND OF PERSON WHO ALWAYS BUILDS PEOPLE UP AND ENCOURAGES THEM TO USE THE GOD-GIVEN GIFTS AND TALENTS THEY HAVE INSIDE.SO, AS WE HAVE GROWN OVER THE YEARS WE HAVEN’T LOST SITE OF THE THING THAT STARTED US IN THE FIRST PLACE- A WAY TO CAPTURE FAMILY MEMORIES, SPECIAL MOMENTS, AND TELL GOOD STORIES THROUGH THE MEDIUM OF FILM.THAT’S IT- THAT’S WHAT WE’RE ALL ABOUT. AT FIRST, OUR NAME WAS JUST JOEY PRODUCTIONS, BUT THEN WE REALIZED WE SHOULD INCLUDE OUR ENTIRE FAMILY IN OUR COMPANY PHILOSOPHY. MY WIFE, SUE ELLEN (S.E.) AND I FOUND EACH OTHER THROUGH PRAYER AND HER INITIALS (S.E.T.) REPRESENT WHAT WE BELIEVE- WE ARE ALL SET.WHEN YOU CHOOSE ALL SET CREATIONS EITHER ON YOUR OWN OR BY LISTENING TO THE ADVICE OF OTHERS BEFORE YOU, YOU ARE CHOOSING DAVE, SUE ELLEN, JOEY, SOPHIA, JULIA AND NICK (AND LACY- OUR PUPPY TOO).HOWEVER, WE’VE ALSO MADE THE DECISION TO GROW SLOWLY RATHER THAN RAPIDLY. WE’VE RESISTED THE TEMPTATION TO HIRE TOO MANY CINEMATOGRAPHERS AND PHOTOGRAPHERS, THE QUICK AND LUCRATIVE BUY-OUT OFFER FROM OTHER BIGGER COMPANIES, OVERSEAS MASS PRODUCED EDITING AND MANY OTHER THINGS THAT COULD HAVE DERAILED THE CORE TRADITIONS, PRINCIPALS AND IDEALS THAT GOT US STARTED IN THE FIRST PLACE.SO, WHEN YOU HIRE US, YOU ARE HIRING US AND A HAND SELECTED GROUP OF TRUSTED PROFESSIONALS THAT ALSO UNDERSTAND THE ALL SET PHILOSOPHY AND WILL ENSURE THAT ALL OUR CLIENTS FEEL LIKE THEY TOO ARE PART OF THE ALL SET FAMILY.